THE CHALLENGE /

This client was STRUGGLING with generic content (I’m talking “how to” and “here’s my product, please buy it” content), a misaligned aesthetic, and low reach & engagement across all platforms. Despite consistent posting, she felt like her marketing and visual design didn’t truly reflect how GREAT her product is.

Our partnership began with a deep dive into her target audience. Instead of looking at things like where they were located, what age range they were in, etc ─ we honed in on understanding her customer’s current reality, their problems, their true desires, and how my client is the unique and only solution for them.

After testing multiple forms of content, we were able to identify her unique buyer type that dominated her audience, the analytical buyer. This newfound understanding of her target audience was PIVOTAL in refining her messaging and aesthetic.

THE STRATEGY /