THE BRAND /

DefineMe is a California-based fragrance company with a mission to empower self-worth and confidence through scent. Born from the founder’s personal journey witnessing her daughter's struggles and recognizing similar challenges within herself, DefineMe creates fragrances that make a positive difference in people's lives. Their signature "scent wave" concept reflects how each fragrance unfolds in fluid layers, inviting you to immerse yourself in the unfolding story of what you're experiencing. The brand is committed to conscious beauty, using only natural, organic, and toxic-free ingredients while maintaining cruelty-free and vegan standards.