THE BRAND /

Bair by Bria is an activewear brand designed by women, for women. Founded by Bria Nicole, a former college athlete and female-only personal trainer, Bair creates premium-quality activewear for women at every stage of their fitness journey. The mission is simple: make you feel beautiful in the skin you're in, with the body you have. But creating an incredible product is only half the battle, Bria needed social media that matched the quality of her brand. She came to us ready to build hype around her launches, develop a unique aesthetic that reflected her vision, and create content that made her community feel seen and excited to be part of the Bair movement.